Swaim and Christina Hutson Generra Designers Interview

Husband and wife designer duo Swaim and Christina Hutson helped to revitalize this famed 80's brand.Taking inspiration from Snow White and playing with playful pops of acid color, the Hutsons are injecting new life into the old staples label. Check out FabTV live on the scene!

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Transcript

Swaim and Christina Hutson Generra Designers Interview Female: FABtv was lucky enough to get an exclusive behind the scenes with the hot new designers of Generra. Let’s see what they have to say. Christina: I feel like color is a forecast of kind of the future in Generra, more of an optimistic point of view. We wanted to keep it light and happy and we knew color should be part of that formula. So, it’s the re-launch with lots of color. Swaim: I knew this isn’t the end of it. You’ll see it going forward in towards Generra. It’s like this is where we see the brand. Christina: The prints were inspired by backgrounds of Snow White and the Seven Dwarfs. So, more of the blurred floral where you could see the blurred trees arise from the back, so that’s the inspiration behind them. Because we’re going to bold and bright, we wanted to try and keep more of it at tonal. I guess palette on her. So, it’s pink on pink. There's a little touch of something. Swaim: The props here and there inside men’s jackets, little details in the color and in some points. So, not like top color all over but little touch with some pop color. I’m Swaim. Christina: And I’m Christina Hudson. Swaim: Thank you FabTV. Christina: Thank you.