Red Ribbon Express Initiative in India

UNICEF correspondent Elizabeth Kiem reports on the landmark Red Ribbon Express initiative launched in India on World AIDS Day.

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Transcript

Red Ribbon Express Initiative in India Elizabeth Kiem: You're watching UNICEF Television. On World AIDS Day India’s 70,000 wild railway networks welcomed a new locomotive the Red Ribbon Express, which will travel to 50,000 villages in the coming year to spread awareness about HIV/AIDS. Sonia Gandhi: This is a bold initiative, a bold experiment to reach out to millions of people living in small towns and villages that do not have access to appropriate information or knowledge about HIV/AIDS. Elizabeth Kiem: To launch the initiative, Sonia Gandhi was joined by government officials and partners including UNICEF, which has contributed $1 million to the project. Gianni Murzi: This is a crucial pain because children need the information and knowledge to protect themselves, women as well to protect themselves from HIV/AIDS. So this in fact that the train which is the main staple of Indian life, millions of people takes a train is that something extremely good going around the country around the stations to meet the view. Elizabeth Kiem: The unusual train houses an exhibition center and an auditorium for multimedia presentations. It also carries a fleet of bicycles, which young volunteers will use to fan out from each of the railway stops spreading much needed information through out the country. This is Elizabeth Kiem reporting for UNICEF Television, Unite for Children.