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Learn about the rise, success and style of French fashion house Louis Vuitton.
Transcript
Louis Vuitton Fashion Label Profile As one of the oldest fashion houses in the world, Louis Vuitton’s signature leather goods are considered a status symbol and highly respected around the world. Louis Vuitton sometimes refer to as LV is a French Luxury fashion and leather goods brand and is one of the main departments of LVMH Louis Vuitton Moet Hennessy headquarters in Paris. Known mainly for bags and large traveling chest, Louis Vuitton is internationally renowned and highly regarded in the fashion world and as a result has also become one of the most imitated luxury brands. Having began in 1854 with founder Louis Vuitton, the company grew thanks to his involvement with the French upper class. Vuitton was able to gain expert knowledge and put this to good use creating well made travel cases. He began designing his own luggage which saw him establish the LV Company. By 1885, the company had its first store on Oxford Street in London. After the death of Louis Vuitton in 1893, Georges Vuitton, his son took over and introduced the luxury brand to the world. He also presented the monogram canvass with quatrefoils and flowers. By this stage, stores were opening all across the world. By the 1950s, Louis Vuitton had began designing purses, bags and wallets and was gaining new attention from the some of the worlds most beautiful people such as Audrey Hepburn and Katherine Hepburn whose selection of Louis Vuitton suitcases and trunks sold for over $40,000.00 at the Sotheby's Auction in New York. The 80s saw the creation of LVMH where Moet et Chandon and Hennessey, superior manufacturers of champagne and brandy joined forces with Louis Vuitton and formed the luxury goods empire headed by French Businessman, Bernard Arnault. Two years after the merger, Louis Vuitton was operating out of 130 stores worldwide. Avant-garde American Designer Marc Jacobs join the luggage retailer in 1997 as artistic director. It wasn’t long after joining that he created the company’s first ready to wear clothing line for men and women. Known as the creator of grange, Jacob’s partnership with classic couture Vuitton seemed an unlikely one. However, to this day, he remains that creative director overseeing all the labels collections. Jacob’s has been successful in revamping Louis Vuitton and has collaborated with stylists and artists to create some of the most popular designs and accessories and clothing which have also become a favorite for the rich and famous. One such person was actress Sienna Miller who braved the cold weather to dawn a glamorous white Louis Vuitton dress for the premier of her film “Casanova.” With stores all across the world including what may you consider the fashion capital of the world, Paris. Louis Vuitton celebrated its 150th anniversary in 2004. In that same year, more stores were opened around the world including Johannesburg and New York located on famous 5th Avenue. The following year, the French luxury goods maker opened at Beijing Flagship Store expressing confidence and its ability to attract China’s growing market of affluence consumers despite rampant piracy of its shoes, luggage and other products. This store was the 12th opened by Louis Vuitton in China since 1992. Louis Vuitton now manufactures and sells luxury leather goods as well as fashion accessories ready to wear clothing and jewelry with many of the items featuring the trademark Brown, Damier and Monogram Canvas fabrics which has been used since the beginning of the brand. All of the products also featured the famous LV initials. So, with everything from suitcases to handbags and purses, watches and men’s and women’s clothing, Louis Vuitton over the years has come to acquire the brand and image that is loved today.
